Hellotext helps commerce teams decide what should happen next for each customer.
It reads customer and business signals, uses playbooks to choose the right next action, and executes that action through messaging channels, the Inbox, campaigns, routes, or AI agents.
Use Hellotext to recover carts, recommend products, answer frequent questions, follow up after purchase, reactivate customers, collect subscribers, and measure the revenue connected to those actions.
The short version
Hellotext is not only a campaign sender or a shared inbox.
It is a decision system for commerce teams:
- Signals tell Hellotext what is happening.
- Playbooks decide what should happen next.
- Channels deliver the message or conversation.
- The Inbox gives your team context when a person needs to reply.
- Reports help you understand what worked.
How Hellotext works
Hellotext starts with signals.
A signal can be a cart, product view, purchase, subscription, reply, customer profile property, channel status, or custom event from your store, website, backend, or connected tools.
Then Hellotext uses that context to decide the next action. Depending on the goal, the action might be:
- Starting a playbook.
- Moving a customer through a route.
- Sending a campaign.
- Recommending a product.
- Answering a question with an AI agent.
- Handing a conversation to the Inbox.
- Updating a segment or report.
The goal is to make each action more relevant than sending the same message to everyone.
Main parts of Hellotext
Playbooks and automation
Playbooks are repeatable systems for business missions such as cart recovery, first purchase, repeat purchase, reactivation, product recommendations, reviews, order follow-up, and support.
A playbook can be a prebuilt mission, an AI agent, a route, a campaign, or a capture depending on the job it performs.
Inbox and conversations
The Inbox is where your team handles replies, support questions, sales conversations, handoffs, and conversations that need human judgment.
Playbooks and AI agents can help, but the Inbox keeps people in the loop when a customer needs attention.
Channels and messaging
Channels are where customers receive and answer messages, such as WhatsApp, SMS, webchat, or other connected channels available for your account.
Channel setup, consent, eligibility, templates, quiet hours, and frequency limits all affect whether Hellotext should send a message.
Capture tools
Capture tools help customers subscribe or share information. Examples include QR codes, shareable links, website forms, popups, checkout opt-ins, and webchat entry points.
Captures usually feed the customer profile and can start a welcome message, route, or playbook.
Campaigns and broadcasts
Campaigns are one-time sends to a selected audience. Use them for announcements, launches, promotions, or planned broadcasts.
Campaigns still matter, but they are not the center of Hellotext. Playbooks and Inbox workflows help Hellotext respond continuously to customer behavior.
Audience, analytics, and attribution
Audience tools help you organize customer profiles into lists and segments.
Analytics and attribution help you understand replies, clicks, playbook activity, campaign performance, and revenue connected to Hellotext actions.
Where to start
If you are new to Hellotext, start in this order:
- Understand the basic concepts.
- Connect your store or data source.
- Connect the messaging channel you will use first.
- Add a capture tool so customers can subscribe.
- Verify that data and signals appear correctly.
- Choose one first playbook, route, or campaign.
- Review replies and results before expanding.