Use campaigns when you want to send a one-time message to a selected audience.
Campaigns are useful for announcements, promotions, product launches, restocks, event reminders, and other moments where the same message should reach many customers at once.
If you are comparing campaigns with playbooks and the Inbox, start with How Hellotext works.
Campaigns vs. playbooks and routes
Use a campaign when you decide the audience, message, and send time.
Use a playbook when Hellotext should react to signals and decide the next action for a business mission. Use a route when you need a predictable step-by-step flow with waits, messages, conditions, and handoffs.
Before you create a campaign
Make sure you know:
- Who should receive the message.
- Which channel you will use.
- Whether the audience has consent for that channel.
- What action customers should take after reading.
- Which links, coupons, or products need to be included.
- Whether the send should happen now or later.
Send to the right audience
Most campaigns perform better when they are focused.
Use lists for fixed groups of customer profiles. Use segments when the audience should update automatically based on customer data or behavior.
Keep reading: Understanding Lists and Segments.
Measure the result
After delivery, review clicks, conversions, customer activity, attributed revenue, and any replies that need follow-up in the inbox.
Keep reading: Campaign reporting.