Use this guide to decide which messaging setup you need before launching playbooks, routes, campaigns, replies, or subscriber captures.
Hellotext can use different channels and sender types depending on how customers should interact with your business. Start with the channel customers expect, then confirm the sender setup that fits your volume, country, and subscription flow.
Choose your first channel
Use SMS when you need broad reach and your account already has an approved sender or short code available.
Use WhatsApp when your customers already prefer chat, when you want richer conversations, or when you plan to use product catalog and commerce flows inside WhatsApp.
Many businesses use both: SMS for reach and WhatsApp for richer conversations and support.
Keep reading: WhatsApp channel fundamentals.
SMS sender options
Use an exclusive short code when you send at higher volume or need a short code used only by your business.
If you are not sure which SMS sender is available for your account, contact your Hellotext representative before building the campaign, playbook, or route.
Before you send
Before launching a campaign, playbook, or route, confirm that:
- The sender or short code is active.
- You have tested inbound and outbound messages.
- Subscription copy clearly explains what customers are joining.
- Replies are routed to the people who will answer them.
- Your audience has consent for the channel you plan to use.