As your business starts growing its customer profiles, you will likely want to organize and segment them in ways that make them easier to reach.
Hellotext provides two easy ways to organize customer profiles: lists and segments.
In this guide you will learn the differences between the simple concept of lists and the powerful segments, capable of segmenting your audience based on specified criteria automatically and in real-time.
Lists
Lists are the simplest way to organize customer profiles into fixed audiences.
They are a convenient way to group customer profiles together and are ideal when you are just starting with a small audience and managing it manually is not a problem.
More on Create and manage lists.
Segments
As the number of customer profiles starts to grow, you may find it difficult to organize them manually. To make this easier and really take your audience targeting to its next stage, we recommend using Segments.
Segments leverage recorded events performed by your audience and let you create automatically updated groups of customer profiles based on who they are and what they do.
You can segment by the characteristics of your customer profiles (like location, age, gender), their behavior (what they purchased, how much they spent), or any possible combination of both.
It takes less than one minute to start creating segments like:
- Loyal customers who spent over certain amount during a period of time.
- Everyone who have not made a purchase over the last 30 days.
- Those who viewed or purchased products in certain categories.
- People living near certain location.
And even more creative combinations like:
- Women from Montevideo interested in bags and beauty products who have not purchased over the last 90 days.
Segments are updated in real time and always contain the customer profiles matching the current conditions.
We recommend using segments to build the specific audiences that you want to reach in your promotional campaigns.
More on Build segments.