After sending a campaign or activating a journey you will want to learn about its results: how customers engaged and behaved. And ideally, you also would like to keep this information in such a way that it can be re-used in future marketing campaigns.
Luckily enough, this is exactly the purpose behind using Campaigns and the good news is that it is made simple to implement.
Short links and Sessions
A short link is simply a way to reduce the length of a URL to something that looks like hello.link/3lsnvh.
This help you overcome the 160-character limit of text messages leaving more space for the message. On text messages also shorter links also feels more inviting.
You can share shorten links to your messages on Campaigns and Journeys.
When customers click on a short link they are redirected to the original URL. Hellotext attaches a GET parameter to the original URL called hellotext_session containing a session identifier uniquely generated from each click.
Every time a customer clicks on a short link an event will be created and will appear on his profile’s activities. Clicks are also aggregated to the reports of the campaign or journey.
Getting started tracking
If your site runs with any of the platforms we already offer integration support, you can connect it to start tracking events automatically.
If your integration is not yet supported or if you have your own custom implementation, you can start tracking events installing the Hellotext.js library.
Setup the library on your site
Begin by installing the library.
npm install @hellotext/hellotext
Import the library into your app.
import Hellotext from "@hellotext/hellotext";
Initialize the library passing the public HELLOTEXT_BUSINESS_ID identifier that represents the business.
You can find it from the Business’s settings page.
Hellotext.initialize("HELLOTEXT_BUSINESS_ID");
Tracking client-side events
Tracking events is straightforward and perhaps the simplest example is tracking a page view:
Hellotext.track("page.visited");
Please refer to the library usage documentation for a complete reference on all the actions and attributes available.
Tracking server-side events
Sometimes you may want to track events that happened outside the browser, for example you may want to track events directly on the server-side of your system, or at time where the customer may not be present.
This is possible by capturing the session identifier and store it on your system to use it later when you want to track an event associated to this session.
To obtain the current session, simple call Hellotext.session:
Hellotext.session
// Returns bBJn9vR15yPaYkWmR2QK0jopMeNxrA6l
You can then track events sending a POST request directly to the API.
Learn more on External tracking