How pricing works

• Summary
• How the model works
• Plans and what each includes
• AI‑powered messages (fair‑use policy)
• SMS rates by country
• Attribution: what counts and the time window
• Billing examples
• Frequently asked questions

Summary

Hellotext uses a results‑based model: you pay a 2% to 5% performance fee on revenue attributable to campaigns, journeys, or AI agents. In the plans in this guide, Starter uses 5%, Small 4%, Grow 3%, and Pro 2.5%. Each plan has a monthly minimum (“floor”).

Key rule: each month you pay only one line item—the highest of plan minimum, performance fee, SMS costs, or variable messaging fee (US$ 2 per 1,000). The four are never added together.

How the model works

• Pay‑for‑results (2–5%): percentage applied to attributed revenue within the attribution window (see below).
• Platform floor: the base price per plan that acts as the monthly minimum.
• Pay once (not four): we compare the plan floor, performance %, SMS, and the variable messaging fee; you pay the highest.

Plans and what each includes

Channels on every plan: WhatsApp (Meta bills separately), Instagram Direct, Facebook Messenger, Webchat, Mercado Libre, and SMS. See pricing.

Channels on every plan: WhatsApp (Meta bills separately), Instagram Direct, Facebook Messenger, Webchat, Mercado Libre, and SMS (see rates).

Enterprise: plans for requirements of millions of SMS or WhatsApp deliveries, enterprise-level support, exclusive short codes, and 99.5% SLA.

Upper plans: Pro adds retail, ERP, and team capabilities; Enterprise covers custom enterprise volume and delivery requirements.

AI‑powered messages (fair‑use policy)

AI messages on WhatsApp, Instagram Direct, Facebook Messenger, and Webchat are included at no extra cost whenever any of the following three is higher than the variable fee:

• (a) your plan minimum,
• (b) your performance fee (2–5%)
• (c) your SMS costs for the month.

Only if all three are lower do we charge the variable fee of US$ 2 per 1,000 messages (never in addition to the other items). (“Pay only the highest” rule).

SMS rates by country

Charged per message in local currency and vary by plan. They follow the same “pay only the highest” rule. See SMS rates.

Attribution: what counts and the time window

• An order is attributed to Hellotext only when Hellotext is the last non‑direct click before purchase.
• The attribution window is 24 hours per impacted phone.
• If the shopper clicks your Hellotext short link on that same device, the window extends to 7 days.
• We don’t attribute: manual entries, general store sales not tied to Hellotext messages, or purchases that occur in conversations handled by a human team member.

How we attribute sales

Billing examples

Scenario 1: Starter with strong performance

• Attributed revenue: US$ 2,000 → 5% = US$ 100
• Multichannel messages: 10,000 → US$ 20 (variable)
• SMS: US$ 0
• Floor: US$ 0 You pay Hellotext: US$ 100 (highest). WhatsApp (Meta): billed separately.

Scenario 2: Small with low performance and high volume

• Performance % for the month: US$ 30
• Multichannel messages: 50,000 → US$ 100 (variable)
• SMS: US$ 0
• Small floor: US$ 74 You pay Hellotext: US$ 100 (the variable fee is higher than the floor, performance %, and SMS).

Scenario 3: SMS dominates (variable not charged)

• Performance %: US$ 60
• Multichannel messages: 40,000 → US$ 80 (variable)
• SMS for the month: US$ 150
• Small floor: US$ 74 You pay Hellotext: US$ 150 (SMS). The variable fee is NOT added or charged because it’s not the highest.

Scenario 4: Floor dominates (variable not charged)

• Performance %: US$ 0
• Multichannel messages: 10,000 → US$ 20 (variable)
• SMS: US$ 0
• Small floor: US$ 74 You pay Hellotext: US$ 74 (floor). Variable does not apply.

Frequently asked questions

Are AI‑powered messages “unlimited”?

For most brands, yes in practice: each month you pay just one item—the highest among floor, performance %, SMS, or the variable fee. That means you won’t see a per‑message cost when the floor, performance, or SMS is higher than the variable fee. Only if all three are lower do we charge US$ 2 per 1,000 (never in addition to the others).

Does WhatsApp appear on the Hellotext invoice?

No. Meta bills WhatsApp separately; your Hellotext invoice follows the “pay only the highest” rule.